Case Study: UiPath achieves 6X increase in blog traffic with HubSpot's inbound marketing platform

UiPath Sees 6X Increase in Traffic by Leveraging Inbound Marketing

UiPath, a leading robotic process automation (RPA) software provider, needed to expand its online footprint and clearly differentiate itself in a crowded, fast‑growing market. Prior marketing relied on PPC and traditional SEO, which limited targeted messaging and made it hard to build thought leadership and deeper relationships with potential customers.

By adopting HubSpot’s inbound platform and a content‑first blogging strategy, UiPath used targeted content, workflows and analytics to tailor messaging and automate engagement. In one year the company saw a 6× increase in blog traffic, 4× year‑over‑year growth in organic search and roughly 10% monthly growth in new contacts, helping position UiPath as a thought leader and driving more leads and long‑term opportunities.

UiPath

Daniel Dines

Founder