Case Study: TXT Group achieves 100% adoption and streamlined lead management with HubSpot

TXT Group Finds A Perfect Solution In HubSpot

TXT Group, an enterprise provider of consulting, software and digital-transformation services across aerospace, defense, industrial and fintech markets, was struggling with a fragmented digital presence after several acquisitions. Marketing and communications were decentralized, sales pipelines lived in disparate spreadsheets and legacy tools, and the company lacked a platform to measure marketing ROI and coordinate lead management.

Working with HubSpot Gold Partner DMA, TXT consolidated its web estate on CMS Hub Enterprise and adopted Marketing, Sales and CRM Hubs to replace legacy systems and sync data from Microsoft Dynamics. The transition was frictionless, achieving 100% adoption across business units, 100% of leads assigned and managed within 24 hours, a 3.4-point reduction in vulnerability score, stronger marketing–sales alignment, measurable ROI, warmer leads and centralized, secure web infrastructure with faster time-to-market for future M&A.

TXT Group

Guido Angelo Ingenito

Chief Information Officer