Case Study: TUI Travel Plc achieves 20–50% increase in website traffic and major lead and revenue growth with HubSpot

TUI Travel’s Brands See a 20-50% Increase in Website Traffic After Standardizing on HubSpot’s Marketing Platform

TUI North American Education, part of TUI Travel’s global leisure group, faced fragmented marketing across multiple business units: different CMSs and email tools produced inefficiencies and too few, unqualified leads. Rebecca Heidgerd, Director of E‑Commerce, set out to standardize on a single, user‑friendly marketing platform to enable broader inbound activities beyond email.

She implemented HubSpot to unify blogging, landing pages, social and lead nurturing, enabling consistent inbound strategies across brands. In under a year, brands saw website visitors increase by 20% or more (Brightspark Canada +25%), monthly leads up ~20% year‑over‑year (Brightspark leads +128%), social traffic up 213%+, and presales revenue for a key campaign rose 106%.

TUI Travel Plc

Rebecca Heidgerd

Director of E-Commerce, TUI North American Education