Case Study: Trusted Shops achieves 200X more leads and 30% monthly website traffic growth with HubSpot

Trusted Shops Increases Leads by 200X with HubSpot

Trusted Shops, founded in 1999, is a leading European trust brand that helps online retailers build customer confidence. By 2015 its outbound marketing was underperforming and the website wasn’t converting, so new director Ali Saffari adopted the inbound methodology and chose the HubSpot Marketing Platform to modernize the company’s online presence.

Trusted Shops migrated its site to HubSpot, developed new buyer personas from 50 customer interviews, and built targeted content, landing pages, CTAs, forms, workflows, SEO and analytics; sales also began moving onto HubSpot CRM. The changes drove a 30% increase in website traffic each month, a 200X increase in leads, significant revenue growth and much better predictability of the sales funnel.

Trusted Shops

Ali Saffari

New Director of Sales and Marketing