Case Study: Triaster achieves 650% increase in leads and 109% more website traffic with HubSpot

Triaster Triumphs With HubSpot to Increase Leads by 650%

Triaster, an Oxfordshire-based business process management platform, needed to target new customers more aggressively after diversifying its product set. Its mix of disconnected tools—email, social, PPC and an external lead-generation agency—was underperforming, so the company evaluated options and chose HubSpot in 2016 to unify and scale its inbound marketing.

By rebuilding its site on HubSpot (COS, Blog, Landing Pages), defining personas, and using workflows, CRM and lead scoring to nurture prospects, Triaster significantly improved performance: overall website traffic rose 109% (organic traffic +263%), leads increased 650%, a flagship report converted at 29.1%, and the company cut external lead-generation spend by £80K.

Triaster

Emma Harris

Operations Director