Case Study: TrekkSoft achieves 376% lead growth and 429% organic traffic increase with HubSpot

TrekkSoft Goes All In with HubSpot to Boost Leads by 376%

TrekkSoft is a Swiss SaaS company that provides booking software for the tours and activity market. As demand for online bookings grew, its fragmented marketing stack and separate CMS hindered SEO, analytics and lead generation, so the team needed an integrated platform to align marketing and sales and scale customer acquisition.

TrekkSoft adopted HubSpot in late 2014, migrating its blog and website, using landing pages, forms, CTAs, workflows and CRM to centralize content, tracking and nurturing. The results: new leads up 376%, organic traffic up 429%, social-media leads up 12x, marketing-qualified leads and team headcount also rose significantly, with content downloads and contact acquisition driving sustained growth.

TrekkSoft

Lucy Fuggle

Head Of Content Marketing