Case Study: Transpoco achieves 6X website traffic and 3X more leads and customers with HubSpot

Transpoco Drives Ahead with HubSpot to Increase Leads and Customers by 3X

Transpoco, a Dublin-founded fleet management company, was growing quickly but its marketing couldn’t keep pace: pay-per-click costs rose (especially in the UK and France), and a suite of fragmented tools left sales without context, producing poor conversion rates and stagnant lead generation. The company needed a unified, scalable inbound approach to attract and nurture prospects rather than rely on expensive bottom-of-funnel tactics.

Transpoco implemented the HubSpot Marketing Platform, launching a blog and creating targeted content (ebooks, checklists, whitepapers), plus landing pages, CTAs, workflows and the Lead Management contact timeline to give sales richer insight. The result: website traffic grew 6x, leads increased 3x, and customers/sales rose 3x, enabling the company to expand its sales team and position itself as a thought leader.

Transpoco

John Harrington

Chief Marketing Officer