Case Study: TransFunnel achieves 50% growth in retainers with HubSpot

TransFunnel Grows Retainers by 50% with HubSpot

TransFunnel Consulting, founded in 2016 by Kapil Arora, is a marketing‑automation and inbound consultancy serving clients across India, the USA, and Europe. Facing dwindling returns from outbound email and referral‑only lead sources, the growing, multi‑functional team needed better automation, clearer collaboration, and a consistent way to attract quality leads and convert one‑off projects into retainers.

By joining the HubSpot Agency Partner Program and adopting HubSpot tools internally (Meetings, Tasks, Forms, Workflows, Lists), TransFunnel automated lead handling, launched a blog and landing pages, and optimized SEO and campaigns with partner resources. The result: 200% more website traffic year‑over‑year, 25x more leads in five months, a 95% conversion of inquiries to meetings, and a 50% increase in retainers, plus rapid ascent to Gold partner status.

TransFunnel

Kapil Arora

Founder