Case Study: Tracepoint doubles revenue and achieves 100% client recommendation with HubSpot

Tracepoint Drives Customer Satisfaction and Doubles Revenue as a HubSpot Partner

Tracepoint is a fast-growing B2B marketing agency in the UK that helps technology companies connect marketing investment to sales results. Faced with a shift in buyer behavior—prospects researching heavily before engaging—Tracepoint needed a way to reach buyers earlier, improve top-of-funnel performance, and prove marketing’s impact after trying other automation platforms.

Becoming a HubSpot partner let Tracepoint adopt inbound methodology, stronger top-of-funnel tools, and built-in analytics to drive and measure lead generation and conversion. As a result, clients saw significant pipeline growth (one client reported an incremental £3.3M), Tracepoint doubled revenue and headcount in two years, achieved 100% client recommendation, and gained recognition as a HubSpot Gold Partner and inbound thought leader.

Tracepoint

James Cox

Managing Director, Tracepoint