Case Study: Thunderbird Online achieves 442% increase in leads and 252% growth in organic traffic with HubSpot

Thunderbird Online - Customer Case Study

Thunderbird Online, the professional development arm of Thunderbird School of Global Management, struggled to attract and convert visitors after a site redesign. They lacked an in-house SEO and blogging system, could only create one custom landing page (outsourcing additional pages), and had no reliable way to track keywords or tailor pages by campaign, which limited lead generation.

Adopting HubSpot gave Thunderbird an integrated platform for keyword and competitor analysis, an SEO-ready blog, and self-serve landing pages with lead intelligence. Within a year they increased organic traffic by 252%, grew leads 442% (including 187 organic leads in one month), launched 45 landing pages averaging a 22.3% conversion rate, and cut their conversion cycle from 5.5 months to 2.2 months.

Thunderbird Online

Elyse Meyer

Director of Marketing, Thunderbird School of Global Management