Case Study: Thinknear achieves rapid campaign launch and lead generation with HubSpot's Professional Onboarding

Thinknear Accelerates Learning with HubSpot's Professional Onboarding Package

Thinknear, a Telenav division and full-service mobile advertising network specializing in location-based campaigns, needed to rapidly launch its Location Score initiative — a thought-leadership industry report — to drive lead generation. With a fragmented marketing tech stack, requirements for lead scoring and tighter marketing–sales alignment, and an aggressive timeline (launch the first campaign in 1.5 weeks and supporting campaigns within 30 days), the team needed a single, easy-to-use platform and fast onboarding.

Through HubSpot’s Professional Onboarding, an implementation specialist trained Thinknear to build responsive landing pages, forms, workflows, emails, CTAs, social posts, and campaign tracking, and integrated the system with Salesforce. The campaign launched on schedule, streamlined lead capture and nurturing, delivered channel-level performance insights via tracking URLs and the Campaigns dashboard, and empowered the marketing team to run and measure programs more effectively.

Thinknear

Kate Walling

Senior Manager, Marketing, Thinknear