Case Study: University of Wyoming achieves 26% increase in lead volume and 41% decrease in cost-per-lead with HubSpot

The University of Wyoming increased lead volume by 26% with HubSpot

The University of Wyoming, a land‑grant research university with about 220 programs, needed to reach a larger audience and prove the impact of marketing. With no dedicated enrollment marketing team and limited data to make decisions, the university sought a platform to track performance, tie ad spend to student funnels, and train staff in a modern, inbound approach.

They implemented HubSpot to centralize reporting, scale content and landing pages, and onboard the team with inbound training. As a result, lead volume rose 26% and conversion rate climbed to 18% year over year, cost‑per‑lead fell 41%, landing page views increased 452%, cost per acquisition dropped 7%, 60% of the incoming class engaged via a HubSpot landing page, and gated content produced a 37% conversion (with 14% of those converts becoming confirmed students).

University of Wyoming

Jennifer Petty

Digital Marketing and Brand Management