Case Study: The Chopping Block achieves 139% increase in leads and 59% increase in organic traffic with HubSpot CMS

The Chopping Block Launches New Website on HubSpot CMS

The Chopping Block is a busy recreational cooking school in Chicago that wanted a more interactive, modern website to better convey the in-person class experience and reconnect with customers as the business grew. Their old site didn’t reflect what it’s like to attend a class and made it hard to drive signups and personalize the customer journey.

Revenue River rebuilt the site on HubSpot CMS with modular, persona-driven content, integrated scheduling, blog feeds, landing pages and global CTAs to make updates and personalization easy. In the nine months after launch the site recorded 260K visits (≈25K/month), a 4.6× increase in monthly blog views, 59% of traffic from organic search and a 139% increase in leads, along with more class signups, party bookings and catering.

The Chopping Block

Shelley Young

Chief Executive Officer and Founder