Case Study: The B2B Marketing Lab achieves 59% of leads from inbound with HubSpot

The B2B Marketing Lab Makes Incredible Inroads with Inbound

The B2B Marketing Lab, part of Bob Dearsley’s ITPR Group, pivoted from traditional PR to a dedicated inbound marketing consultancy as clients and buyers moved online and outbound tactics like cold calling declined. Faced with fragmented tools and a need for a more integrated platform, the agency embraced HubSpot to futureproof the business and deliver measurable digital marketing for B2B clients.

Using HubSpot’s all‑in‑one platform, the Lab built content‑led campaigns with landing pages, CTAs, forms, social management and analytics to prove ROI and tighten the sales funnel. The results: inbound now drives 59% of the agency’s leads (up from 25%), 92% of clients are on retainers, it manages 50+ HubSpot licenses, most clients double their leads within months, and the agency achieved HubSpot Platinum Partner status.

The B2B Marketing Lab

Bob Dearsley

PR and Marketing Expert