Case Study: Tenon Tours achieves 129% increase in revenue with HubSpot

Tenon Tours Sees 129% Increase in Revenue with Inbound Marketing

Tenon Tours, a small Boston-based travel company offering tours to Ireland and the UK, struggled to measure marketing ROI. Heavy reliance on PPC, manual Excel-based lead tracking and even questionable SEO work left them with high cost-per-conversion and little insight into which channels actually drove customers.

By adopting HubSpot and an inbound approach—content-focused blogging, optimized landing pages and CTAs, analytics, Smart Lists, and Salesforce integration—Tenon gained clear attribution and automated, targeted communications. The outcome: revenue grew 129%, lead volume increased 504% (5x), site traffic climbed substantially, and they were able to cut low‑ROI spending and pause paid ads as organic leads filled the funnel.

Tenon Tours

Katie Fleming

Managing Director, Tenon Tours