Case Study: Talmundo achieves 313% increase in new leads with HubSpot

Talmundo Increases Leads by 313% With HubSpot

Talmundo, a Benelux-based mid-market software company that creates employee onboarding experiences, faced fragmented marketing tools, a hard-to-update WordPress site, and a CRM that offered no actionable insights. To scale quickly and prove marketing and sales performance for future funding, the team needed a unified, analytics-driven inbound platform.

Talmundo moved to HubSpot—migrating its site to HubSpot CMS, adopting Marketing Hub and HubSpot CRM (and later Sales Hub), and implementing automated workflows, landing pages, and sales sequences—backed by HubSpot training and support. Over 12 months this drove a 252% increase in website traffic, a 313% rise in new leads and a 73% boost in sales conversions, while improving sales–marketing alignment and freeing time for strategic growth and customer success.

Talmundo

Christina Chaplin

Head of Marketing