Case Study: Oakland Harley‑Davidson achieves 48% more contacts and 24% higher sales with HubSpot

Tailoring The Customer Experience As a Harley-Davidson Dealership

Oakland Harley‑Davidson, a mid‑market dealership, needed to bring its famously customer‑centric, in‑person experience to the digital world. Management wanted to personalize outreach for a diverse rider community, while staff struggled with frequent duplicate leads and time‑consuming manual data cleanup that diluted targeted communication.

By implementing HubSpot Marketing Hub the team built buyer personas, centralized leads, automated de‑duplication, and used analytics to tailor content and align sales and marketing. The result: a 48% increase in contacts, a 24% increase in sales, faster data management, and fewer duplicate messages—creating a more cohesive, personalized customer journey from first click to test ride.

Oakland Harley-Davidson

Jess Bettencourt

General Manager