Case Study: Zooma achieves 1628% increase in monthly recurring revenue with HubSpot

Swedish Partner Zooms Ahead with HubSpot

Zooma is a Gothenburg-based full-service online and marketing communications agency that embraced inbound marketing early. Their challenge was proving hard ROI to clients: campaigns were tracked across many fragmented tools (Martin said “you had to go to 17 different tools”), making it difficult to demonstrate revenue impact and scale a consistent offering.

Zooma became a HubSpot partner in 2012, using HubSpot’s all-in-one platform and dedicated channel consulting to standardise delivery and focus on measurable results. The move drove rapid growth — 1628% increase in HubSpot monthly recurring revenue, a 1300% rise in portals deployed, and 30% of clients now on HubSpot — with fast client payback (one client recouped their investment in five weeks) and awards for a strong international pipeline.

Zooma

Martin Olausson

Chief Analyst