Case Study: Suzuki South Africa achieves 21% sales growth and 12.5X website traffic with HubSpot

Suzuki Accelerates its Growth With Inbound

Suzuki South Africa faced a major cut to its marketing budget in 2016 amid a weakening economy and realized it needed to do more with less and become far more data-driven. The brand wasn’t top of mind for many car buyers and its existing analytics (Google Analytics and social data) didn’t reveal visitor journeys or conversion performance, so Suzuki partnered with agencies and turned to the inbound methodology and HubSpot to change course.

Using HubSpot and a targeted inbound program—defining nine buyer personas, creating contextual content, landing pages, CTAs, forms and automated workflows—Suzuki began tracking and nurturing leads through the funnel and handing qualified prospects to dealers. The results: website traffic grew 12.5× (2,000 to 25,000 monthly), bounce rate fell from 70.9% to 49.7%, sales rose ~21% year‑on‑year, and market share climbed from 1.53% to 2.17%, helping the brand move up in the market and improve lead follow-up.

Suzuki

Charl Grobler

National Marketing and Product Planning Manager