Case Study: Studio Proper cuts sales cycle in half and increases revenue by 35% with HubSpot

Studio Proper Cuts Sales Cycle in Half and Increases Revenue by 35%

Studio Proper is a boutique industrial design studio in Melbourne. When Business Development Manager Eli Vayn joined in 2015 he found a disorganized sales process run on spreadsheets and scattered emails, which left the team without centralized communications, poor visibility into pipelines, slow forecasting, and a labor‑intensive commission process.

Eli implemented HubSpot CRM and HubSpot Sales—adding email tracking, activity streams, call/email logging, a deals dashboard and simple commission exports—which streamlined admin and improved follow‑up. The changes cut the sales cycle by 50%, increased revenue by 35%, saved roughly 45 minutes of admin per rep per meeting (about 10 hours per rep per quarter, ~50 hours for five reps), sped onboarding to about 30 minutes, and made reporting and forecasting far easier.

Studio Proper

Eli Vayn

Business Development Manager