HubSpot
663 Case Studies
A HubSpot Case Study
Struto is an inbound marketing agency founded by Craig Wiltshire in 2011 to help B2B tech companies adopt inbound methods many clients hadn’t heard of. To succeed the agency needed not only marketing automation but also training and hands‑on guidance, so Struto joined the HubSpot Partner Program to get software plus ongoing support and coaching.
Using HubSpot’s Growth Stack (Marketing, CRM and Sales) and partner training, Struto built a data‑driven inbound engine—blogs, downloadable content, Smart CTAs/forms, and Sales CRM processes—that delivers predictable results. The agency now generates about 50 inbound leads per month (≈10% become MQLs), has 60 clients on HubSpot, is a Platinum Partner, with 50% of customers on retainer, and routinely drives 5x traffic and significant lead conversion uplifts for clients.
Craig Wiltshire
Founder