Case Study: Strategic Internet Consulting Increases Revenue by 50% with HubSpot

Strategic IC Increases Revenue by 50% with HubSpot

Strategic Internet Consulting (Strategic IC) is a UK‑based B2B digital marketing agency founded in 1995 that needed to adapt as buying behavior shifted toward full‑funnel, measurable inbound strategies. The agency struggled with a patchwork of disconnected tools that made it hard to deliver integrated campaigns and prove client ROI, so it sought a marketing automation platform and joined the HubSpot Partner Program.

By adopting the inbound methodology and HubSpot’s Growth Stack (Marketing, CRM and Sales), Strategic IC built defined buyer personas, created targeted content, and automated lead nurturing and sales follow‑up. The move drove an average of 8,000 website visitors and 80 leads per month, helped the agency reach Platinum Partner status, put 100% of clients on retainers, increased average retainer value by 35% and lifted revenue by 50% year‑on‑year.

Strategic Internet Consulting

Alex Embling

Managing Director