Case Study: StoreHub achieves a 20% increase in conversion rates with HubSpot

StoreHub Boosts Conversion Rates by 20% with HubSpot

StoreHub is a Malaysia-based provider of a cloud retail management and iPad POS system for SMEs. Co-founder Wai Hong Fong faced inefficient, manual sales processes and lacked visibility into lead sources and engagement (previously using Pipedrive), which made lead scoring and prioritisation difficult and slowed follow-up—hurting conversion rates and wasting sales time.

By adopting HubSpot, StoreHub implemented end-to-end lead tracking, automated workflows, lead scoring, and Sales Pro tools (Sequences, tracking, Ads and Documents). These improvements automated 20,000+ email touchpoints, saved over 700 hours for the sales team and raised conversion rates by 20%, enabling the team to prioritise higher-quality leads and focus on growth.

StoreHub

Wai Hong Fong

Co-Founder and Chief Executive Officer