Case Study: Stellar Recruitment achieves 5037% increase in leads in six months with HubSpot

Stellar Recuitment Sees 5037% Increase in Leads Generated in a Six Month Period

Stellar Recruitment is an Australian mid-market recruitment agency serving mining, construction, technology and corporate services. Lacking a formal marketing-driven lead generation process or tools to continue engagement after visitors reached the site, the company relied on job boards, social media and its database with inconsistent, seasonal results.

By implementing HubSpot to centralize social, web and marketing automation—using workflows, nurture emails, SEO-backed blogs and landing pages plus analytics—Stellar grew website traffic 229% in seven months, increased leads 5037% in six months with 80% marketing-qualified, and accelerated proposal output (from ~3–4/month to 2–3/week), enabling marketing to feed higher-quality candidates into sales.

Stellar Recruitment

Ekaterina Mukovnikova

Digital Marketing Coordinator