Case Study: Stafford Global achieves 1,500 monthly leads and 65% student acquisition via its website with HubSpot

Stafford Global Transforms Its Website Into an Admissions Machine

Stafford Global, a distance-learning provider working with UK universities, needed to attract and engage students online but found its existing tools (Google Analytics, spreadsheets and SharpSpring) didn’t give clear tracking, reporting or ROI visibility. The team struggled to accurately attribute leads or personalize the student journey, limiting growth.

After moving to HubSpot Marketing Hub, CMS and CRM and using analytics, landing pages, CTAs and automated workflows, Stafford Global saw major improvements: an average of 1,500 leads per month (a 50% increase), an 11% rise in organic traffic, conversion time reduced from eight months to 100 days (a 58% reduction), and 65% of enrolled students acquired via the website—backed by HubSpot’s support and training.

Stafford Global

Nabeela D'sa

Marketing Manager