Case Study: Yoh (staffing and recruiting firm) achieves $50M in new inbound revenue and 122% website traffic growth with HubSpot

Staffing and Recruiting Firm Yoh Implements Inbound Marketing to Overcome Budget Cuts

Yoh, a global staffing and recruiting firm, faced steep marketing budget cuts after the 2008 downturn and found its website was essentially a brochure. Their blogging and SEO efforts were disjointed, driving some traffic but failing to capture leads or provide insights into who visitors were or what they wanted, so marketing wasn’t delivering business impact.

Yoh adopted HubSpot’s inbound marketing platform to optimize keywords, build landing pages, capture contacts, and run sustained lead-nurturing campaigns (e.g., whitepaper → webinar follow-ups). The company turned its site into a true lead-generation engine and saw a 29% increase in monthly visitors in six months, 122% in two years, a 15.6% submission rate on a key offer, and $50 million in revenue from new inbound customers over 18 months.

Yoh

Matt Rivera

Vice President, Marketing & Communications, Yoh