Case Study: Aclipse attracts higher-quality teaching candidates and doubles organic web traffic with HubSpot

Staffing Agency Attracts More Qualified Talent with HubSpot Software

Aclipse is a staffing agency that connects enthusiastic college graduates with teaching jobs in Asia. The company was spending heavily on pay‑per‑click ads that generated many leads but mostly low‑quality candidates, so they wanted to shift to social media and inbound marketing to attract more and better-qualified talent.

By adopting HubSpot’s inbound marketing tools—social publishing, marketing automation, landing pages, blog and analytics—Aclipse created targeted content and automated nurturing to improve lead quality. The effort doubled monthly organic web traffic and increased monthly social media reach by 50%, delivering more qualified applicants and reducing reliance on paid ads.

Aclipse

Rebecca Mcneil

Marketing Director