Case Study: Irish agency Squaredot doubles revenue with HubSpot

Squaredot Doubles Its Revenue as a HubSpot Agency Partner

Squaredot is an Irish inbound marketing agency founded by Ian Blake to fill a gap in the local market for HubSpot-powered B2B marketing. Facing the challenge of delivering predictable, higher-quality leads and turning them into long-term clients, the team set out to build an agency focused on buyer personas, content-driven campaigns and measurable sales-marketing alignment.

Squaredot put HubSpot’s Growth Platform at the center of its approach—using Marketing, CRM and Sales tools plus workflows, landing pages, CTAs, social promotion and ads—to automate lead nurturing and give sales timely, qualified prospects. The results: web traffic +180%, leads +140% (20–30 new contacts/month), 100% of clients on retainer, a 100% pitch-win rate (vs. 14% in 2015) and 2X revenue growth in 12 months; the agency also became a HubSpot Gold Partner and won international recognition for client work.

Squaredot

Ian Blake

Founder