Case Study: Spocket doubles prospect conversions and boosts productivity with HubSpot

Spocket Doubles Prospect Conversions with HubSpot

Spocket is a Canada‑based dropshipping marketplace that connects manufacturers and distributors with over 60,000 online entrepreneurs. As the company scaled, managing supplier acquisition in spreadsheets became unmanageable—marketing resorted to time‑consuming “clean up” days, leads went cold, and leadership lacked visibility into where prospects were dropping out of the funnel.

Spocket implemented HubSpot for Startups and scaled to Marketing Hub Professional, Sales Hub Professional, and Professional Contacts, using forms, workflow automation, sequences, pipeline management, and reporting to capture, segment, and automatically nurture supplier leads. The result: a 2× increase in conversion rate, higher team productivity (no more batch follow‑ups), better engagement and analytics, and plans to expand HubSpot to other acquisition processes.

Spocket

Imelda Dharmawi

Operations Manager