Case Study: Spitfire Inbound achieves 100% client retainer rate and 105% of revenue goal with HubSpot

Spitfire Inbound Flies High as a HubSpot Partner

Spitfire Inbound is a South African agency spun out of Penguin to help clients improve marketing with inbound methodology. The team needed a way to prove ROI, align marketing and sales, and build a sustainable, retainer-based business—challenges that drove them to evaluate marketing platforms and choose HubSpot for its all-in-one usability and analytics.

Using HubSpot’s Growth Stack (Marketing, CRM and Sales) they built detailed buyer personas, landing pages, blogs, CTAs, smart forms, workflows and analytics to track and nurture leads. In 12 months the agency hit 105% of its revenue goal, grew staff from 4 to 12, secured 10 clients on HubSpot, achieved 100% of clients on retainer, reached Gold Partner status, and now averages four inbound leads per month with a close rate above 95%.

Spitfire Inbound

Darren Leishman

Managing Director