Case Study: Increnta achieves 20X increase in leads with HubSpot

Spanish Marketing Agency Increnta Implements Inbound Marketing and Triples Lead Generation

Increnta is a Spanish digital marketing agency with operations across Latin America that faced rising competition and waning returns from traditional outbound tactics. To scale, win larger clients and better prove ROI, the agency moved to the inbound methodology and joined the HubSpot Partner Program in 2013 after finding its previous mix of tools fragmented and inefficient.

Using the HubSpot Marketing Platform (Campaigns, landing pages, blog, social, SEO, workflows and analytics) and HubSpot support to build targeted personas and multi-channel campaigns, Increnta sharply increased performance: web traffic rose ~19X, leads grew ~20X, 35% of leads now come from inbound, revenue expanded and more clients are retained on long-term contracts—enabling the agency to win enterprise work, achieve Platinum Partner status and accelerate expansion across Latin America.

Increnta

Eloy Montaña

Business Development Manager, Increnta