Case Study: Software2 achieves 25% revenue growth and 33% more leads with HubSpot

Software2 Goes All-In-One with HubSpot

Software2, creator of AppsAnywhere—the only software delivery and application virtualization solution focused on higher education—was operating in 2018 with several disconnected marketing and sales tools (email platforms, webinar software, separate CMS and CRM). This fragmentation left the team without clear visibility into how marketing drove sales, how leads moved through the funnel, or the true ROI of their efforts.

The company consolidated on HubSpot (Sales Hub Enterprise and Marketing Hub Professional), migrating its CRM and marketing assets, integrating GoToWebinar, and centralizing reporting and automation to track the full customer journey. The result: clearer attribution and faster reporting plus measurable growth—25% increase in revenue, 33% more leads, 180% rise in logged sales activity, roughly 3 hours saved per person per week, a 150% larger sales team and 500,000 more student users.

Software2

Peter Cooke

Marketing Manager