Case Study: Sock Club achieves a 50% shorter sales cycle and scalable growth with HubSpot

Sock Club finds a scalable technology that matches rapid growth with HubSpot

Sock Club, a fast-growing leader in custom and subscription socks since 2012, needed a scalable, flexible platform to match rapid growth and centralize sales and marketing. Their previous tools limited segmentation, A/B testing, personalization and required many manual emails, slowing the sales process and making reporting difficult.

They adopted HubSpot—starting with the free tier, then moving to paid and Sales Enterprise—building automated sequences, segmented campaigns, landing pages, pop-ups and live reporting. The platform cut manual outreach, improved trade show follow-ups and retention tracking, and helped halve the sales cycle from 22 to 11 days while boosting open and conversion rates and streamlining internal communication.

Sock Club

Chloe Ayres

Marketing Manager