Case Study: SocialBro scales marketing and boosts qualified lead generation with HubSpot

SocialBro - Customer Case Study

SocialBro is a Twitter campaign management platform (founded in Spain in 2011 and now based in London) that provides advanced audience segmentation and insight for brands and agencies. As the company scaled, its marketing team needed to improve personalization and targeting, increase lead flow, and make sure high-quality leads were passed to sales.

In 2014 SocialBro adopted HubSpot to centralize and scale marketing activities. HubSpot made it easy for the team to execute and measure inbound campaigns, improve targeting and personalization, and gain clear insights into what’s working. The result was stronger lead generation, better lead-to-sales handoffs, and ongoing ability to fine‑tune conversion-driving marketing efforts.

SocialBro

Linda Bolg

Head of Marketing