Case Study: SNP achieves 69X increase in leads and 2X revenue growth with HubSpot

SNP Increases Leads by 69X With HubSpot

SNP, a Heidelberg-based software and services firm that helps organisations transform business models and roll out new technologies, had outgrown its patchwork of point solutions by 2015. Manual follow-ups and an overly complex marketing automation tool (Eloqua) left the team unable to nurture prospects through the pipeline or scale inbound efforts effectively.

After switching to HubSpot, SNP centralized social publishing, landing pages, workflows and analytics to automate and personalize lead nurture from first touch to handoff. With HubSpot support and resources, SNP boosted organic traffic 10X, increased leads 69X and more than doubled revenue, delivering higher-quality opportunities to sales and faster growth.

SNP

Dennis Krieger

Chief Digital Marketing Officer