Case Study: Skyhook doubles qualified sales leads with HubSpot

Skyhook Wireless uses HubSpot COS and Attribution Reporting to Increase Qualified Sales Leads 2X

Skyhook Wireless, a global provider of mobile location and user context, expanded from device OEM work into the mobile app and ad tech markets and needed a marketing program to build brand awareness, fill the top of the funnel with qualified leads, and better nurture and qualify prospects for sales.

Using HubSpot’s CMS, Attribution Reporting and tools like landing pages, SEO, smart content and CTAs, Skyhook automated marketing, restructured its site based on conversion data, and personalized content across the funnel. The result: a 100% increase in leads (2X), a 2.3X lift in sales inquiries and a 2.5X growth in content downloads.

Skyhook

Schneider mike

VP of Marketing, Skyhook Wireless