Case Study: Eyeota achieves 4x increase in marketable leads with HubSpot

Singapore Startup, Eyeota, Increases Leads by 4x for Sales Team

Eyeota, a Singapore-based startup and global leader in audience data, was pursuing rapid international expansion but lacked the budget for external agencies. Felicia, the Director of Marketing, needed to bring marketing and sales activities in‑house and find an all‑in‑one platform to scale lead generation efficiently.

By implementing HubSpot and an inbound methodology, Eyeota centralized marketing and sales workflows, boosting website views by 74% and increasing marketable leads fourfold—delivering a steady pipeline of higher-quality leads for the sales team.

Eyeota

Felicia Li-Gaillard

Director of Marketing