Case Study: Happy Marketer achieves 200%+ increase in top-of-funnel leads with HubSpot

Singapore Partner Agency Happy Marketer Achieves a 23% Submission Rate with HubSpot

Happy Marketer, a Singapore-based inbound marketing agency, was creating lots of digital marketing content but couldn’t consistently reach the right customers or generate high-quality leads. Their tech stack was fragmented—MailChimp, Hootsuite, Moz, Google Analytics and more—so teams lacked a unified view of prospects, forcing sales to re-qualify leads without context.

By adopting HubSpot and an industry-focused content strategy, Happy Marketer centralized customer data, used persona segmentation, automated nurture workflows and launched initiatives like #SlideWars. The result: a 23% submission rate, a 200%+ increase in top-of-funnel leads (1040% for one client), 200k+ SlideShare views, clearer lead qualification, more personalized conversations and improved retention.

Happy Marketer

Joe Escobedo

Head of Communications