Case Study: SAP Signavio achieves 188% more leads in a year with HubSpot

Signavio Generates 188% More Leads in a Year while using HubSpot

Signavio, a Berlin-based B2B SaaS company that helps organizations understand and transform business processes, needed to scale rapidly but was held back by a standalone email tool that didn’t qualify leads, offered limited automation, and wasn’t connected to its CRM. With ambitions to capture more qualified leads, align marketing and sales, and get richer analytics to drive decisions, Signavio looked for an all-in-one marketing automation platform.

Signavio implemented HubSpot (with Salesforce integration), built multilingual lead-nurture campaigns, automated MQL assignment and scoring with flexible workflows, and shifted to data-driven KPIs. In one year leads grew 188%, email engagement rose 38%, the MQL target was met for nine consecutive quarters, and regional conversion rates (e.g., MEE) exceeded targets, enabling faster, measurable growth.

SAP Signavio

Cesare Rinaldi

Head of Digital Marketing