Case Study: ShoreTel achieves 60% more organic search traffic and 110% more qualified leads with HubSpot

ShoreTel Moves From Marketing Automation to Inbound Marketing with HubSpot

ShoreTel, a Sunnyvale‑based provider of IP phone systems and unified communications, wanted to move from traditional marketing automation to a true inbound approach but was held back by an inflexible, slow Eloqua setup that required developers for basic tasks. The demand‑generation team needed an easy‑to‑use, scalable platform to execute inbound strategies more quickly and effectively.

They chose HubSpot for its all‑in‑one inbound capabilities, faster campaign execution and integrated analytics. After the switch ShoreTel saw a 60% year‑over‑year increase in organic search traffic, a 36% increase in leads and a 110% increase in qualified leads, while gaining greater agility and confidence in their enterprise marketing.

ShoreTel

Michael Freeman

Senior Manager of Search & Analytics, ShoreTel