Case Study: Shore achieves 12X increase in leads and 35% reduction in customer acquisition costs with HubSpot

Shore Reduces Customer Acquisition Costs by 35% With HubSpot

Shore is a Germany-based SaaS that helps small and medium-sized businesses manage customers and appointments online. After hiring CEO Nikbin Rohany in 2017, the company set out to move from outbound-heavy marketing to an inbound-driven approach and chose the HubSpot Growth Stack as the central platform to enable that shift.

Shore used HubSpot to define personas, map the buyer’s journey, and implement CTAs, forms, email workflows, analytics and CRM-driven sales notifications to automate lead nurturing and align marketing and sales. The inbound strategy and HubSpot implementation produced a 12X increase in leads, a 35% reduction in customer acquisition costs and a 216% increase in organic traffic.

Shore

Nikbin Rohany

Chief Executive Officer