Case Study: Lynden, Inc. achieves a 270% increase in quote requests with HubSpot

Shipping Company Shifts From Traditional Marketing & Doubles Quote Requests

Lynden, Inc. is a transportation and logistics company operating in challenging regions like Alaska, Western Canada and Russia, serving industries including oil & gas, mining, construction, retail and manufacturing. The company relied on traditional outbound tactics—print ads in newspapers and magazines—that were hard to track and weren’t delivering sufficiently qualified leads.

Lynden shifted to inbound marketing using HubSpot’s landing pages, conversion forms, SEO and blog analytics to track lead intelligence and tailor content. As a result Lynden doubled and more its lead activity—270% increase in quote requests, 93% more call inquiries and a 412% rise in online quotes—allowing the company to reallocate budget from print to inbound and push its call center toward capacity.

Lynden

Ryan Dixon

Online Marketing Manager