Case Study: Sewickley Academy achieves a 30% increase in student enrollment and 11% more applications with HubSpot

Sewickley Academy Increases Student Enrollment Using Inbound Marketing

Sewickley Academy, Pittsburgh’s oldest co-educational college-preparatory independent day school, was struggling to attract the right applicants. Outbound marketing tactics weren’t working, the economy had tightened enrollment, and the school didn’t know how to optimize its website to engage prospective families.

By adopting inbound marketing—improving SEO, redesigning landing pages, and implementing marketing automation, lead management and workflows—the school raised its online visibility and better nurtured inquiries. The effort drove a 30% increase in web traffic, an 11% rise in applications (a four-year high), and a 30% increase in new student enrollment year-over-year.

Sewickley Academy

Brendan Schneider

Director of Admission & Financial Aid