Case Study: Sendle achieves 3x traffic and 400% acquisition growth with HubSpot

Sendle Drives 3x Traffic Increase with HubSpot

Sendle is a contract‑free Australian delivery service for small and medium businesses. Rapid demand exposed a fragmented marketing and sales stack—multiple isolated tools, no funnel or automation—which left the team unable to scale fast enough during a major growth phase.

By adopting HubSpot and integrating it with their booking system, Sendle built automated onboarding workflows, CTAs, landing pages and a centralized marketing/sales source of truth, while upskilling the team to run continuous tests. The changes drove a 3x increase in traffic, a 400% jump in customer acquisition and a 50% rise in activation in 2017, supporting roughly 20% month‑on‑month growth without adding headcount.

Sendle

Craig Davis

Co-Founder and Chief Marketing Officer