Case Study: Talogy achieves 101% increase in online revenue with HubSpot

Select International Increases Online Revenue 101% with Targeted Lifecycle Stage Marketing Automation

Select International, a provider of employee assessment solutions, faced a static, unengaging website and ineffective outbound tactics that left the sales team without enough high‑quality, pre‑qualified leads.

By implementing targeted lifecycle‑stage marketing automation—using lead segmentation, tailored emails, CTAs, workflows and Salesforce integration—Select revitalized lead management and nurturing. The effort drove a 194% increase in web leads, a 416% increase in the dollar value of sales opportunities, and a 101% increase in revenue from web leads.

Talogy

Kristin Paxton

Marketing Manager, Select International