Case Study: Sberbank Slovenia achieves 941 leads and 53 sales-qualified leads with HubSpot

Sberbank Slovenia Gets Strategic with HubSpot

Sberbank Slovenia, part of the Sberbank Group with 12 branches in Slovenia, was driving strong website traffic but struggling to convert visitors into qualified leads. To build a consistent funnel and nurture prospects, the bank partnered with HubSpot Gold Partner Actuado and adopted an inbound marketing approach.

Actuado defined six B2B/B2C personas and ran a targeted B2C campaign using HubSpot tools—shorter smart forms, Smart CTAs, Social Inbox, Email App and Analytics—offering a financial planning guide to drive conversions. The campaign exceeded its 200-lead goal, generating 941 leads and 53 sales-qualified leads, reducing cost-per-lead, increasing web traffic, and delivering strong engagement metrics (e.g., a 52% email open rate and 22% landing-page conversion).

Sberbank Slovenia