Case Study: Phase 5 Group achieves 42X lead growth in three months with HubSpot

SaaS Company Phase 5 Group Realizes 42X Lead Growth in Three Months with SmartBug Media and HubSpot

Phase 5 Group, a mid‑market firm that built EON—the world’s first continuous improvement management platform—faced the challenge of launching a powerful but virtually unknown product. Early efforts relied on cold calling, a website tweak, and scattershot social media that produced little measurable lead generation or qualified conversations.

They partnered with SmartBug Media to implement HubSpot and an inbound marketing playbook led by a senior consultant, shifting to content-driven monthly campaigns that educated the right audience. In three months this approach delivered a 42× increase in leads, 4.5× more traffic and a 4× improvement in visitor‑to‑lead conversion.

Phase 5 Group

Brian Wilkins

Senior Director of Business Development, Phase 5 Group