Case Study: iAdvize achieves 4X lead generation and a 50% faster sales cycle with HubSpot

SaaS Company iAdvize Boosts Leads 4X with HubSpot

iAdvize is a French SaaS company (founded 2010) providing a real‑time conversational commerce platform used by thousands of retailers and service brands. As its product gained traction, the marketing team relied on disconnected tools (MailChimp, Unbounce, etc.) and lacked prospect tracking and automated follow‑up, which limited its ability to generate sales‑qualified leads.

In Autumn 2014 iAdvize adopted HubSpot’s all‑in‑one marketing platform, building persona‑driven landing pages, a blog, social posting, Smart CTAs/Lists, workflows, A/B testing and CRM sync to personalize and automate nurture. The result: website traffic tripled, lead generation increased fourfold, the sales cycle shortened by 50%, the marketing team grew from 4 to 14 and handoffs now deliver more—and higher‑quality—sales‑qualified leads.

iAdvize

Maxime Baumard

Vice President of Marketing