Case Study: Rock & Roll Hall of Fame achieves 81% audience growth and 12% higher ticket spend with HubSpot

Rock & Roll Hall of Fame Messages Their Way To Success

The Rock & Roll Hall of Fame, led on marketing by Ellie Ovsenik, needed a better way to engage passionate fans and consolidate fragmented marketing and CRM tools. The museum had been relying on broad, outreach-heavy messaging that didn’t reflect visitor behavior or provide the customer insights needed to inform campaigns, and wanted to start conversations where fans already spend time — especially on Facebook.

They adopted HubSpot CRM and Marketing Hub plus the new HubSpot–Facebook Messenger integration, changed their Facebook CTA to “Get Started,” and began capturing Messenger conversations as HubSpot contacts tied to email, automation, and ticket sales. The result: an 81% increase in audience size, Messenger contacts spent 12% more and accounted for 12% of ticket purchasers who messaged first, faster service and richer customer data to drive future marketing.

Rock & Roll Hall of Fame

Ellie Ovsenik

Director of Content Marketing