Case Study: Resourceful Marketing achieves 4X revenue growth and 150% more leads with HubSpot

Resourceful Marketing Gets 90% of Clients on Retainer as a HubSpot Partner

Resourceful Marketing is a UK-based inbound agency founded in 2015 to help B2B tech start-ups and scale-ups move from fragmented point solutions and sales-heavy tactics to a cohesive inbound approach. The company’s clients often had static, hard-to-edit websites and were not getting measurable ROI from piecemeal SEO or marketing spend, so Resourceful needed an easy-to-use, all-in-one platform and partner support to scale its offering.

Resourceful adopted HubSpot in 2016 and used the platform to rebuild sites, create landing pages, blogs, Smart CTAs/forms, workflows and CRM-driven nurture programs while leveraging HubSpot’s partner coaching. Within a year it became a Gold Partner, grew revenue 4X, put 90% of clients on retainer, and delivered a 150% increase in leads (with client results including a 2X revenue lift), while expanding services into sales enablement.

Resourceful Marketing

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